Krisztián’s floral composition for the Future with Red Naomi Futura roses
As florists, we draw inspiration from nature, design, emotion, and sometimes, from totally unexpected places. With technology evolving rapidly, we wondered: can artificial intelligence help tell authentic, heartfelt stories that resonate with our world?
In this article, we present an interview with an AI character, a passionate florist called Elin Andersdotter. She shared with us her excitement for Midsummer celebrations, and her favourite floral designs during this season.
Could this kind of storytelling be a creative spark for your next bouquet, social post, or customer conversation? We’d love to know; does this inspire you?
An interview with Elin Andersdotter of Blomsterkrona, Uppsala
On the magic of Midsummer, Scandinavian tradition, and the power of Porta Nova Red Naomi®
In the green heart of Uppsala, florist Elin Andersdotter prepares for her busiest and most beloved moment of the year: Midsommar. Her shop, Blomsterkrona (which translates to Flower Crown), is overflowing with meadowsweet, wild daisies, and — nestled among the field-picked florals — the unmistakable luxury of Porta Nova Red Naomi® roses.
We visited Elin in the lead-up to the festivities, as buckets of flowers arrived and the scent of fresh-cut stems filled the air.
Elin, how would you describe Midsummer to someone who’s never experienced it?
“It’s our Nordic soul holiday. A celebration of light, nature, community — and a little romance too. People gather, barefoot in the grass, dancing around the maypole, eating strawberries, singing songs they half-remember from childhood. And flowers are everywhere. We wear them, gift them, decorate everything with them.”
And what role do flowers — and roses in particular — play in your work during this time?
“For most customers, it starts with tradition: wildflowers, herbs, simple materials. But then they want something more — something that elevates the moment. That’s where Porta Nova Red Naomi comes in. It’s like adding a single silk ribbon to a linen dress. Still natural, but with character and grace.”
Elin’s 4 Midsummer Florist Favourites
Designs that blend authenticity with artistry
1-The Crown with Character
“A floral crown is essential — and I love designing asymmetrical ones. I use daisies, cornflowers, lady’s mantle… and just one or three Red Naomi roses. It adds richness without overpowering the wild feel. The crown still whispers summer — but now it whispers it in velvet.”
2- The Meadow Tablepiece
“People host picnics or long open-air dinners. I create low bowls of local foliage, Queen Anne’s lace, and seasonal blooms, then tuck in a few Red Naomi roses. The light catches the deep red so beautifully against all the green. It turns a simple meal into something ceremonial.”
3-Hand-Tied Midsummer Mini Bouquets
“Perfect for kids, guests, or as a sweet gesture. I wrap three Porta Nova roses with grasses and herbs, tied in natural jute. They’re often used in the ‘seven-flowers-under-the-pillow’ tradition — where girls dream of their future love.”
4-The Decorated Maypole (Majstång)
“This year, we added a few Porta Nova roses to our community maypole, just tucked in among the wreaths and ivy. It was subtle, but when the sun hit the petals, people noticed. It made a humble pole look majestic — and still felt local.”
Why Porta Nova?
“Consistency. Purity. Elegance. When you work with Red Naomi, you know what you’re getting. It allows me to take risks creatively — because the rose itself never fails. My clients trust that if they see the Porta Nova name, they’re getting the very best. And as a florist, that backing means everything.”
Related news
